Learning at the Intersection of Business and the Arts: Jeena Chong, Founder of Cityface, and the Inspiration of the Big Ideas Course “Collaborative Innovation”

Inspired by her time in “Collaborative Innovation,” Jeena—who graduates in May 2022 with a Business Administration major and a Theater minor—went on to found Cityface(link is external)(link is external), a city-inspired Korean skincare brand that provides affordable and accessible skincare for Gen-Z, by Gen-Z.